Pricing
What you get, and what it costs
Three audits, three fixed prices. Each one ends in a graded fix list with the evidence behind every item, and a signed report with ranges and sources. No call required to see a number.
Status: launching. Studies cover the leading AI assistants your buyers use, including Claude, Gemini and ChatGPT; every census page names the assistant behind each number. First snapshots are delivered from 1 November 2026.
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Starter
$990
2 engines, 20 questions, a graded fix list
- Your fix list, graded and in order
- The sources AI cites in your category, each one checked
- Where you stand: 2 engines, 20 questions, 10 repeats, printed as ranges
- Signed report
- Graded fix list only; the four consulting sections are in Standard and Plus
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Includes the 90-day re-measurement
Standard
$2,400
4 engines, 30 questions, source checks on every fix, 90-day re-measurement
Everything in Starter, plus
- Competitor content gap, outreach kit with named authors, page briefs for five pages, 90-day roadmap
- Source forensics attached to every fix
- 2 more engines (Google AI Mode, ChatGPT, for 4 total)
- 10 more questions (30 total), 5 competitors tracked
- 45-minute walkthrough
- 90-day re-measurement included
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Plus
$4,000
40 questions, two competitor deep dives, a pre-registered intervention plan
Everything in Standard, plus
- Pre-registered intervention plan: matched test and control pages, the metric and the threshold, written before any change ships
- Two competitor deep dives
- 10 more questions (40 total)
- Shopping surfaces (product listings inside AI answers)
- 90-day re-measurement included
50% deposit, 50% on delivery. No guarantee of results, stated in the statement of work before you sign.
Worked example
What “10 repeats over 5 days” looks like
Every question in an audit runs 10 times across 5 days, not once. A single run is one draw from how the model answers that day. Here is an illustrative result, not a real client or brand, at that repeat count.
Bar: the range we would expect if the questions ran again. Tick: what we saw.
- Example question In 6 of 10 · range 40 to 80%
Illustrative, not a real client or brand. The audit report prints a bar like this for every question, next to the actual count it came from.
After the audit
The 90-day re-measurement
The 90-day re-measurement is included in Standard and Plus. It runs the same questions, engines and method, and the change table separates movement from noise. For Starter it is optional at $330.
Capped at 3 clients
Guided implementation
$1,500 a month
90 days · capped at 3 clients at a time · 3 of 3 seats open
Your own team or agency does the work. We set the sequence from the graded fix list, review each change before it ships, answer questions weekly and re-measure at day 90. The cap is what keeps the review real instead of a retainer with our name on it.
Monthly
Census membership
For audit clients who want the number to keep moving after the report ships. Monitoring on 10 questions, about 100 repeats each a month, a human-read report and a quarterly call.
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Membership, 2 engines
$249 a month
- Claude and Gemini, monitored monthly
- 10 questions, about 100 repeats each a month
- Monthly report, quarterly call
- $2,490 a year (two months free)
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Membership, 4 engines
$499 a month
- Claude, Gemini, Google AI Mode, ChatGPT
- 10 questions, about 100 repeats each a month
- Monthly report, quarterly re-measurement included
See the free version of this idea in the pain relief census.
In every health category
We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it.
The fix list covers where you are missing and what stops an engine reading your pages, never what your product says it does.