Supracited

For consumer health brands

When buyers ask AI what to take, use or buy, does it name you?

We measure it, find the sources AI trusts, hand you the fixes in order, then measure again.

Get the free snapshot Read the headache census

Free · three questions · reply within 48 hours · no card

One real answer, annotated

From the pain relief census. Recorded 2026-10-17, not live.

Question 6 of 6 · answer 13 of 20

What is the cheapest effective headache medicine?

Claude with web search · recorded 2026-10-17 · not live

Generic ibuprofen or generic acetaminophen […] typically $4–$10 for 100 tablets at stores like Walmart, Costco, or any drugstore's store brand (e.g., Walmart's Equate or CVS Health).

They work identically to brand-name Advil/Tylenol, which cost roughly double for the same active ingredient […] so skip the brand name and buy generic.

[…] Bottom line: grab the store-brand bottle of ibuprofen or acetaminophen next to the name brand […]

  • ibuprofen, acetaminophenIngredienteach in 100 of 120 answers
    Equate, CVS HealthStore brand, named as where to buyin 11 and 15 of 120 answers
  • Advil, TylenolBrandin 88 and 98 of 120 answers
  • Store brand argued for, no store product named.Hand-coded, like all 39 store-brand mentions in the census.

Sources this answer cited

  • choice.com.auConsumer group, price comparison
  • rxsaver.comDrug price site
  • freemarkethealthcareblog.comHealth information site, no named owner

Verbatim. […] marks a cut; bold dropped; no word changed. Marked: every name the census counts. Walmart and Costco appear as places to buy; the census does not count retailers.

Named a brand

120 of 120

A maker’s or a store’s. None stopped at the ingredient.

Named a store-brand product

1 of 120

Even when the answer argued for store brands.

Read the headache census

The census

What AI names, category by category

Each census asks the questions a shopper might type, 10 to 20 times each, and publishes every count and source.

Published 2026-10-17

Pain relief and headache

Six questions: five on pain and headache, one on seasonal allergies.

AI named a brand in 120 of 120 answers. A store-brand product, in 1.

Each square is one answer; filled: named a store-brand product.

120 answers · Claude with web search

Read the census
In review

Dandruff

Questions about dandruff shampoo. All answers are in and being read. Nothing is published until the review is done.

See what was asked
Published 2026-10-17

Sleep supplements

Six questions: magnesium, melatonin, gummies, a habit-free option and what doctors recommend.

AI named melatonin in 40 of 60 answers. The top brand, Thorne, in 18.

Each square is one answer; filled: named a brand, a maker’s or a store’s.

60 answers · Claude with web search

Read the census
Published 2026-10-17

OTC hearing aids

Six questions: the best and the affordable picks, AirPods, mild hearing loss, seniors, and online or an audiologist.

AI named a hearing aid brand in 55 of 60 answers. Jabra Enhance, in 45.

Each square is one answer; filled: named a brand.

60 answers · Claude with web search

Read the census

All censuses, and where the method started

The obvious question

Why not just ask the engines yourself?

  • One answer is one draw.

    Aleve was named in 55 of our 120 headache answers. Ask once and it is close to a coin toss whether you see it. Across 600 people, the same question returned the same brand list fewer than once in a hundred times (SparkToro and Gumshoe, 2,961 runs).

  • The engines read other sites first.

    None of the twelve sources cited most in the headache census is a maker’s or a retailer’s own site. goodrx.com was cited in 34 of 120 answers, mayoclinic.org in 13. That is where a fix list starts.

  • Counting is reading.

    Store brands were mentioned 39 times. We read every mention: 38 were a place to buy or one example among several, 1 was a product. A keyword count would have reported 39.

How an audit runs

Three steps, then the same count again

  1. Measure

    Every question runs 10 times across 5 days on each engine, and every brand’s share is printed with the count it came from.

  2. Find the sources

    Every domain the engines cite gets three checks: popularity rank, whether its homepage fits the topic, and signs of a recent ownership change. A domain that fails is marked flagged, in words.

  3. Fix, in order

    You get a signed report with a fix list graded by evidence. The 90-day re-measurement on the same questions, included in Standard and Plus, shows whether the number moved.

Pricing

Three audits, three fixed prices

  • Starter

    $990

    2 engines, 20 questions, a graded fix list

  • Includes the 90-day re-measurement

    Standard

    $2,400

    4 engines, 30 questions, source checks on every fix, 90-day re-measurement

    Everything in Starter, plus

    • Competitor content gap, outreach kit, page briefs, 90-day roadmap

  • Plus

    $4,000

    40 questions, two competitor deep dives, a pre-registered intervention plan

    Everything in Standard, plus

    • Shopping surfaces (product listings inside AI answers)

Monitoring from $249 or $499 a month. Guided implementation $1,500 a month. Full scope on the pricing page

First snapshots are delivered from 1 November 2026.

In every health category

We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it.

Brand names in our censuses are measurement results, not recommendations.

Questions

Before you ask

Do you write health claims for us?

No. We measure and source. We do not write, edit or suggest any statement about what a product does; that stays as your label states it. The fix list covers where you are missing and what stops an engine reading your pages, never what your product says it does.

Why pay to be measured?

You are not paying for the count. You are paying for the fix list it produces: which sources AI trusts in your category you are missing from, what on your own site stops an assistant reading it, and what to do first. The count shows the list was needed and, 90 days later, whether the work moved the number.

Is a brand in your census a recommendation?

No. A census reports which names the engines gave, how often, and which sources they cited. The names are measurement results, not recommendations.

Which engines do you measure, and how?

Claude and Gemini through their APIs, ChatGPT through its API plus hand checks, Google AI Mode through a disclosed data vendor. Every census page names the engine and route behind each number; the method page lists them all.

Do you promise a ranking?

No promised rankings, no bought reviews, no hidden text, no incentivised posts. Audits run 50% deposit, 50% on delivery, with no guarantee of results, stated in the statement of work.

Three questions. Two engines. One flagged source.

Send three questions a buyer might type about your category. We reply within 48 hours and deliver the snapshot within five working days of agreeing the questions.

Request a snapshot